Wall of Love

Tonya Reynolds

Principal and President

Ema has a special gift for being able to connect with an audience. She has a keen sense for choosing relevant topics, her enthusiasm for the subject matter she teaches is contagious, and her presentation style is an appropriate blend of professional and personal discernment which leaves the audience trusting Ema and wanting more. Highly recommend Ema if you are looking for an engaging and thoughtful experience.

Scott Thomas

VP of Client Experience at CoreLogic

I’ve had the distinct pleasure of leveraging Ema’s thought leadership and technology transformation acumen over the past year. Ema is the prow of the ship breaking the ice on how we need to adapt in talking about digital transformation…what it is….what it isn’t, tradeoffs, and change management to ensure organizations communicate the “why” internally to chart a course for success and bring their teams/clients along for the journey. She brings a contagious energy to her engagements honing messaging for both captive audiences and digital followers to excite, educate, and propel towards the future.

Insurance Brokers Association of Alberta (IBAA)

Ema Roloff's session at our convention was incredibly insightful. She made complex topics easy to understand and relatable. She shared insights on leveraging social media within the insurance industry, which were informative and actionable. Her discussions on audience strategy and solution selling further enriched our understanding. Ema's expertise left us feeling inspired and empowered!

Kieran Gilmurray

An exceptional social selling and sales strategy expert. James has a wonderful way of explaining things so that you both understand and get results. Ema is an exceptional talent when it comes to truly understanding the problem you are trying to solve for and then coming up with a solution that not only answers that question today but for the future as well. So, if you want to get MASSIVE results from social selling and sales strategy execution then go to the Roloffs.

Josh Fischer

Founder & Talent Partner

The Catalyst Community helped me build confidence in digital marketing and personal branding, creating daily momentum and accountability to execute consistently. Staying consistent for over four months has led to measurable improvements in my content quality and audience engagement. Prospects and job seekers have began reaching out directly for help, confirming the content was resonating with the right audience

Marissa Buckly

Co-Founder & Managing Partner

Ema is a respected, highly-skilled, and influential speaker who leaves every audience with memorable and valuable key takeaways. Beyond the speech, Ema inspires creative thinking that moves our industry forward. I attend her talks every chance I get.

Henrik M Schatzinger

Professor of Political Science, Ripon College; Director of the Center for Politics and the People

Ema Roloff is a compelling and thought-provoking speaker. Her presentation on AI and the workforce was dynamic, insightful, and deeply engaging from start to finish. She has a rare ability to separate hype from reality, debunk common myths, and make complex issues clear, current, and meaningful.

Nick Lamparelli

Managing Partner at Insurance Nerds

Selling your product or service on social media is different than selling those things using traditional outlets. Regardless of who you see on social media being successful at it, each of them has their own unique flavor of selling while also following a successful blueprint for how to think about and put your strategy together (as well as execute it). I was a member of the Roloff Consulting Social Selling Bootcamp and it was a truly comprehensive course of how to setup your social selling strategy and execute it. But it was more than that. It was a classroom environment which allowed peers to engage, provide feedback and advice. The class will teach you about authenticity (being yourself) and how important that is to create credibility with your developing audience. There is homework assignments which forces you to come prepared and to show your work and videos of the lessons and classes for you to lean back on. I think any insurance professional that has production responsibilities needs to be building a brand and audience on social media and using digital tools. The Roloff course was fantastic for me, and my LinkedIn followers (and the quality of them) have truly exploded as has my ability to generate engagement. I think its a small investment for the huge returns it will provide me.

Chrysa Jones

COO & Co-Founder

Ema and James are the real deal. The amount of support, guidance and introductions I’ve received since joining Catalyst is far beyond what I anticipated. The culture of the community is unmatched. It’s just the best vibe!! Gaining advice from some of the top minds across multiple industries, each with a wealth of diverse skill sets, has been priceless. When I think of our most transformative meetings as a company, most of them can be traced back to someone in this group. I feel really grateful to have met these people who I now consider to be part of my circle.

Curtis Goldsborough

President

I've been a member of the Catalyst Community since day one, and could not recommend it more! The consistent content, weekly calls and daily community conversations provide immense value for anyone aspiring to grow their business through digital marketing and social selling strategies. And the swaggy sweatshirt is super-comfy. :)

Kerry Macca

Founder

I've been a member of the Catalyst Community for two months now, and it's been an incredibly transformative journey. During this time, I've had the pleasure of witnessing the inspiring story of James and Ema. Their narrative isn't solely one of entrepreneurial triumph; it's also a testament to unwavering dedication, boundless creativity, and the undeniable power of partnership. Upon joining the Catalyst Community, James and Ema immediately stood out, radiating a unique energy and entrepreneurial spirit that ignited inspiration among all members. Their relentless pursuit of excellence, combined with their genuine passion for driving change, has left an indelible mark on our community. Whether it's through sharing tips on social media sales and marketing strategies, participating in virtual meetups, hosting workshops, or engaging in online forums, James and Ema have consistently offered unwavering support. Their guidance has been instrumental in helping me transcend my limits, acquire new sales techniques, and embrace calculated risks with confidence. James and Ema aren't just business owners—they're catalysts for positive change, both within their industry and our community at large. Their presence serves as an inspiration, reminding us all of the incredible impact that can be achieved through passion, hard work, and the power of collaboration.

Carrie Lewis

Marketing And Events Specialist

PIIB had a wonderful experience collaborating with Ema during our 2024 Annual Convention. Her thorough preparation and transparent communication were outstanding. Ema's profound understanding of AI/technology, along with her talent for engaging and enlightening the audience, left our participants feeling motivated and wanting to learn more. We look forward to working with her again.

Alex Friedl

Cyber Security Broker

The insurance industry has been slow to adopt modern marketing techniques, despite the potential of mass communication methods. The Social Selling Course will teach insurance professionals how to utilize social media to create content, gain a following, and ultimately increase revenue. With a good social selling regiment, you will become a thought leader in your industry and prospects will be contacting you, rather than the other way around.

Cayce Lynch

National Managing Partner

Working with Roloff Consulting was one of the best decisions we made in launching Apex Defense Consulting. James and Ema provided thoughtful, strategic guidance across branding, digital presence, platform development, and go-to-market strategy, while keeping the process organized, efficient, and collaborative. Their strategic insight, execution discipline, communication, and partnership mindset were outstanding. Ema and James exceeded expectations across the board, and I cannot recommend them highly enough.

Alexander Dopazo

Vice President

Ian McCain

Vice President & COO

The Catalyst Community helped me get over the fear of ‘I don’t know if I’m the expert that I should be.' Everyone seems to legitimately want each other to do well. It doesn’t feel like you’re all competing for the same thing, it’s not a zero-sum game. Everyone seems to genuinely want to support everyone else’s success. The community hasn't only helped my business, it's also helped me trust in myself a little more.

Brian Chiarella, FCAS

VP & Principal

I’ve been in leadership positions for awhile and feel like I used to ‘quarterback’ my leadership through orders and delegation. The Catalyst Community has helped me change my approach and ‘lead from the front.’ It's pushed me to show myself what I'm capable of and embrace skills I didn’t even know I had.

Everett Hendrixon

Benefits from the course were immediate. Within a week, I had gained contacts and received feedback on my posts/comments within 48 hours that had taken months before. Using the formula Roloff proposes will change how you communicate with your audience in a positive way. It might sound too simple and limiting in information, but the concepts work. Less is more, and Roloff knows how to maximize this space.

Katelyn Wied

Digital Marketing Manager

The Roloffs are curious and intelligent early adopters who often see the potential of new marketing and sales strategies before they become the next trend (or vital business initiative), which helps you stay ahead of the competition. They are personable and excel at breaking down strategies that are approachable and drive results. I've worked with the Roloffs for nine years on various initiatives and they have become essential to my digital marketing strategy.

Skylar Romines

Founder & CEO

Ema is one of those people who you can tell genuinely found her calling in life. She is a master of her craft and a has infectious energy when you work with her. Beyond that, she is an incredible listener with a strong desire to understand others and help them succeed.

Bryan Falchuk

CEO

We were lucky enough to have Ema do the opening keynote for our biggest event, and could not have been happier. Ema has this way of being accessible and humble while completely knowledgeable and confident at the same time. That made for an audience of over 2,000 who walked away genuinely smarter about the power their message can have at reshaping public perceptions of the work we do, and also inspired and excited to have the impact Ema just showed them they could have. Over the course of the three days that followed her talk, the buzz about it remained high, reinforcing how glad we were to have had Ema as our keynote speaker. The other thing that must be said is the value we got from her presence. Of course, a great talk delivered in an engaging and impactful way is what we hoped and paid for – and got. But Ema gives SO much of herself to her participation in any event. The amount of buzz she created leading up to the event no doubt contributed to the record turnout we had. And so many speakers do their work and leave, but Ema stayed with us, producing content, engaging with attendees and just being present throughout the event, and it had a clear impact on our attendees (and the buzz our event was able to have across the industry thanks to her ongoing content creation during the event). We knew we'd be happy with what we got when we hired Ema, but the fact that my staff and our attendees are still talking about months later shows just how much we underestimated what we'd get.

Stacey Brown

President

Ema Roloff is a rockstar and true professional speaker. As an event organizer who has hosted Ema in the past, I find Ema's capabilities shine not only while she's on the stage or in front of the camera. Ema's highly organized and creative. Her prep is meticulous and her communication with me along the way was perfect. Key takeaways from working with Ema Roloff: - She knows her stuff - She does great prep work - She adds marketing value by bringing attention to the event - She is well organized and communicates effectively They should all be Ema Roloffs.